Promise Entrepreneurship Initiative (PEI)
Current and aspiring entrepreneurs — join our program today! Submit your interest form by August 11 to take the first step toward your business goals!
The Hayward Promise Entrepreneurship Initiative (PEI) supports residents of Hayward and Cherryland in launching and growing their own businesses. This 10-month mentorship program begins with six mandatory in-person Saturday sessions starting on September 6, 2025, held at the Hayward Public Library, followed by individualized mentorship for the remainder of the program.
PEI is led by Hayward Promise Neighborhoods and the College of Business and Economics at California State University, East Bay, in collaboration with local partners, small businesses, and experienced entrepreneurs.
Participants gain a hands-on introduction to the fundamentals of building a successful business. Over six consecutive Saturday mornings, subject matter experts, university faculty, and entrepreneurs guide participants through essential business concepts and practices.
The curriculum covers everything from developing a strong business idea and understanding the target market to creating a sustainable profit model, establishing operations, crafting marketing strategies, and building financial literacy.
At its core, PEI focuses on developing an entrepreneurial mindset and teaching resourcefulness—encouraging participants to “do more with less” and build momentum even with limited resources. The program’s interactive format invites participants to bring their real-world business ideas and challenges to each session, making the experience practical, personalized, and directly applicable to their entrepreneurial journeys.
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We seek to:
- Create sustainable new ventures for individuals facing economic and social disadvantages.
- Support the growth and sustainability of existing small businesses owned by disadvantaged community members.
- Develop both the entrepreneurial skills of participants and the success of their ventures.
- Identify and share best practices in reaching prosperity through entrepreneurship.
- Recognize and celebrate the entrepreneurial successes of those overcoming adversity.
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Program Start Date: September 6, 2025. Hayward Public Library's Fremont Bank Room (888 C Street Hayward,CA 2nd Floor)
September 6, 2025: 10:15am - 2:30pm
September 13, 2025: 10:15am - 1:30pm
September 20, 2025: 10:15am - 1:30pm
September 27, 2025: 11:45am - 2:30pm
October 4, 2025: 10:45am - 12:45pm
October 11, 2025: 10:45am - 12:45pm -
Who is eligible to participate?
The Promise Entrepreneurship Initiative (PEI) is open to residents of Hayward and Cherryland who are 18 years or older and have a desire to start or grow their own business.
Whether you're just beginning with a business idea or already running a venture and facing challenges, PEI is here to support you. We welcome all community members with a passion for entrepreneurship, regardless of background or current circumstances.
Priority will be given to working parents in the Hayward and Cherryland neighborhoods.
What is the cost?
The Promise Entrepreneurship Initiative is valued at $500; however, the cost is fully covered through grant funding for participants who meet the program’s eligibility criteria.
To support program materials and supplies, a nominal fee of $25 may be requested.
How can I support the program?
We welcome the involvement of community members as volunteers, mentors, and donors. Questions? Please contact Tressa.marques@csueastbay.edu